Here you will find a comprehensive guide to Kohl’s PDP copy requirements and recommendations to respond to customer needs, optimize pages and meet legally-advised compliance standards to provide best-in-class digital experience.
The guides should be used to inform and help answer questions regarding Kohl’s PDP product detail copy attributes.
Use the left navigation to select a product category. Each page contains a pdf vendor copy guide for that category along with an overview of the product types that can be found within each category. Vendor copy guides contain:
- User friendly navigational index taking you directly to the specific product type details
- Explanations of specific attributes, legal & sustainability requirements, and tips & tricks.
- Examples of category product details pages
Please note: Content in the guides is evergreen. When submitting copy attributes in K-link, vendors may see new/different attributes requested. This is because we are always analyzing customer feedback to create a better shopping experience for our customers, and adapting to evolving legally-advised compliance standards, which may result in requesting additional information from vendors. The guide will be reviewed each quarter for maintenance needs.